Ever wonder how charity events pull in the big dough? We take a peek at a million-dollar weekend and hundred-thousand-dollar day
It’s a secret many entrepreneurs would love to know the answer to: how do you raise $100,000 in a day or $1 million over a weekend?
Philanthropy is big business in B.C. and sports tournaments in the province raise hundreds of thousands for charities. But it's not a one-man show—local businesses sponsor them with cash and in kind, and they attract participants by using corporate marketing strategies.
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The 2013 Fishing for Kids Tournament on Haida Gwaii raised a record-breaking $1.17 million for the Canucks Autism Network.
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Fishing for Kids Tournament